NB: We purposely removed our contact numbers in an attempt to save our time
Now you have found our phone number ...Please DON'T call without first filling out the appropriate enquiry form.
Below is our office address not warehouse storage !
  This
page is short biography about, Dennis Monamy the
Master Craftsman behind the installation side of this website.
Born in the UK and migrating to Australia with his parents in 1965. After spending
a year in Newcastle the family moved to the rural town of Coonabarabran, NSW.
During his formative years, he spent a lot of time on several farms in the region, setting the foundation stone for many of his current skills.
In
1974 was his first introduction to Natural Floorcoverings as an economical alternative
to conventional floorcovering, this introduction by "The Octet Furniture Arcade" and started a Lifetime thesis into the most enjoyable profession of Home Decor and Floorcoverings, from here he started installing all types of Floorcoverings
and also learnt the Full 'Soft and Hard' floorcovering trade.
In 1979, as
a young lad with
a constant thirst for new experiences, he decided to move to Sydney
and expand one's worldliness,
after only spending a few months working with a friend in a fabrication factory,
he became a contract welder, even though the money was great back then,
the job satisfaction only lasted a short time.
Meeting
new and diversified people on a daily basis, drew him back to
the more personal service of the floorcovering industry, he then joined, "Golden
Carpets" of Rockdale (one of the Original founder of the current, "Independent
Carpet centres"). Finding wages enjoyable but too restrictive, he started contracting to most of 'The Big Players' of
the carpet industry, only to find that the vast majority of Retailers/Wholesalers
then and even today, appear to be more consumed with how much "Money" they WANT, NEED
or CAN make to pay off their Mortgage/Overheads/Trappings. ...Each to their own !
By
1984 Dennis had somehow gathered some 16 people to work with him as a team, and had become involved in contract
installations to most of the Who's-Who of the Floorcovering industry. During this time our
contracts ranged from public housing estates to some of our most elite
and famous public figures, businesses and prestigious residential estates located
in various affluent suburbs of Sydney. We also undertook many Multi
Story Commercial and Apartment buildings in Sydney,
Canberra, Darwin and QLD etc. as well as other Specialist contracts. Now on reflection we were simply creating growth well in excess of 300% a year and in a depressed market we wear
still attained real 33% product growth, this sounds fine but we were not really
going anywhere FAST (JOB=
Just Off Broke), however he did becoming a really good problem solver for the team !
A short time after he scouted around for a far more rewarding involvement for himself, when
we came across an add placed by a seagrass trading company, it was obviously from the start, that this
business was in trouble and in desperate need of someone that knew how and ESPECIALLY wanted
to install these natural carpets CORRECTLY and with a sense of PRIDE. This company had a HUGE Re-Streach /Fix-It list on a separate whiteboard, it was obvious they had Cowboys installing there products.
Realising almost everyone disliked &/or hated installing these natural rope products, mainly because of their lack of product knowledge and individual product installation properties, as these natural floorcoverings are a lot harder to install and require more thought
and time to install than a normal Modern Secondary Backed type of Carpet.
However,
Dennis decided to down-sized
to a nucleus of the best tradesmen and since then he have been semi-retired, giving him pretty much lifestyle of freedom to 'do what he wants, when he wants', he now works to Live (not lives to work).
In 1995 he setup the first Natural Floorcovering website in Australia and since then he only take on projects for the passion of the trade !
 "The
Master Craftsman"
 
This site has always offers independent services to the whole of the floorcovering industry, whereby we initially set the installation code of conduct and installation rates that were adopted and used by the Furnishing Trade Society (FTS) as the foundation for the minimum contract labour
rates set back in the early 1980s.
Our empathises, for those that run a business in an already crowded market
place, especially if they don't understand that a business without a true CRAFTSMAN is missing the most important "Foundation
Stone". In other words, be prepared to pay above the common Union Rate for a DAY's SOLID WORK by a Craftsman, this could cost you a considerable amount
more for a good Craftsman (Remember: Quality remains long after the Price is
forgotten!), however it will set you on the right direction to a trouble free Installation for many many years.
Be aware of the "carpet
cowboys", they just don't seem to have enough pride or knowledge
in their work or just didn't give a dam, this is the main reasons that most carpets
need to be "Re-stretch" or on the "Fix-it" board in most flooring
outlets, that's what happens when floorcoverings are carelessly installed by cowboys or the incorrect or sub-standard materials are used.
From our dealings with many floorcovering outlets their vision usually appeared to be clouded, by voicing "as long as we get paid who
gives a dam". We have contracted to a natural floorcovering company were the general manager has said the following in front of the customer; "Just slap it down and don't worry about it". (you should have seen the expression on the customers face, we are no longer involved with that company !)
If you engage a company that employs Cowboys or tradesmen that lack the commitment and/or the knowledge of how to install
your floorcoverings correctly (this should include the correct advice on underlays and installation methods to assist your floorcoverings to last the lifetime of the product), you may have already started
down the wrong path and only time will tell ! (like a Restaurant, the
business is only as good as the last meal they
produce.)
Today
Huge weak links in the Quality of Installations and Materials still exist. Their is a lack of good quality Craftsmen/Tradesmen to install these products correctly,
nowadays real Natural Floorcoverings, (Coir Carpets, Sisal Carpets, Seagrass Carpets and Jute Carpets etc.) have
become recognised as "The Trend in natural living", we personally can
not recommend better natural products on the market today that suit the AUSTRALIAN
and most other environments better than the ones represented in this site.
NB: Architectural
smoothedge and to use of special heat tapes and adhesives on their joins are a
few items that SHOULD be the standard adopted by many other natural floorcovering outlets
in Australia.
In
1995 the first of our natural floorcovering sites was set up to guide and assist people in making the
right decision when purchasing their floorcoverings, be it for the first time or a seasoned, Architect, Interior Designer, Shop Fitter, Builder or Home owner etc. Hopefully you will find our information helpful ! Over time this site has
grown to become known as one of the most informative floorcovering web sites on the
internet, even attracting international floorcovering awards, we are dedicated to expand this site to better assist
you in finding the information that attracted you here in the first place.
We
are not the biggest and we do NOT want to be, however we are one of the best
and we have always set the standards for others to follow.
So, we now look forward
to any enquiry
or questions you may have regarding the range of products and services we offer. |
